Plan the field before you plant it.

AR removes the translation step.

Instead of reading a spacing recommendation and imagining it onto your field, you see it overlaid on the field itself, through the camera you're already holding.

Mobile AR over VR was a deliberate call — it runs on an ordinary Android phone. No headset, no specialized hardware, no added cost or barrier standing between the farmer and the tool.

Three pieces, one continuous flow from ground to plan.

Empathy first, scope cut second.

• Started with empathy mapping, not a solution — two personas, an agriculture student and a beginner farmer, to avoid designing toward assumptions.
• That surfaced three ranked pain points: risk of loss, uncertainty, and ambiguous decision-making — not "we need an app," but specific fears driving hesitation.
• Used an impact-effort matrix to cut scope. A simple, local-language UI and guided tutorials made the priority list; AI-driven recommendations and full sensor integration were deliberately pushed to future work.
• Built the UI in Figma first, then rebuilt it entirely inside Unity as 3D spatial interaction — not a port. Going from a flat wireframe to something a person walks around and touches in real space was its own design problem.

From a bare patch of ground to a live yield estimate.